HOW IT STARTED...
What started as a conversation among three friends, scattered across different corners of the globe—India, the USA, and the UAE—soon blossomed into a shared dream. From the bustling artisanal bazaars to the quiet, creative studios of young designers, we saw a treasure trove of untapped talent waiting to be discovered by the world.
But what struck us the most was the undeniable blend of tradition and innovation in every product we encountered. Indian craftsmanship, rooted in centuries-old techniques, was being reimagined with modern aesthetics and sustainable practices. This led to the birth of IndiCurate that would showcase these designs and give them the reach & recognition they truly deserved.
PURPOSE
We aim to curate the best of India’s homegrown labels—whether it's clothing, accessories or home decor—and present them to the world with authenticity and integrity. We want to empower consumers to make thoughtful, conscious choices that support small businesses and sustainable practices.
By shopping with us, you’re making a statement that values quality, craftsmanship, and innovation, while helping to nurture a more ethical and sustainable global marketplace.
HOW FAR WE'VE COME...
Today, we are proud to feature 30+ independent brands from across India, each with their unique story to tell. From collaborations with artisans in remote villages to supporting emerging designers, our vision is to create a global platform that is synonymous with conscious luxury, where design, sustainability, and culture converge. As we continue to grow, we are driven by the desire to change the way people perceive handmade, small-batch products—making them accessible and providing a platform for homegrown labels to thrive.
But this is just the beginning. Our journey is a continuous one, and with each collection we curate, we strive to tell a new story—one that resonates with our patrons and connects them to something deeper than just a product.