Crafting Sustainable Kids Fashion

In a world where fast fashion dominates, Love the World Today (LTWT) stands out as a beacon of sustainable fashion, especially tailored for the little ones. Founded by sisters Dipna Daryanani and Dipti Daryanani Ahuja, LTWT's journey from a fashion blog to a thriving sustainable clothing brand is not just inspiring but also a testament to their commitment to ethical practices and environmental consciousness.

In 2012, Dipna Daryanani launched a fashion blog while balancing her career as an educator and performance artist. Meanwhile, her sister Dipti Daryanani Ahuja was navigating corporate life and motherhood. Their paths converged in 2015 with a shared vision – the need for sustainable clothing for children, entirely made in India. This idea stemmed from Dipna's involvement in environmental theatre projects, highlighting fashion's environmental impact.&nbsp

Central to LTWT's ethos is its commitment to sustainable practices and preserving cultural heritage. From using natural fibers and organic fabrics to collaborating with artisans and weavers across the country, every aspect of production is carefully curated to minimize environmental impact. Additionally, the brand ensures that their workers operate in safe conditions and receive fair wages, fostering a culture of ethical responsibility.

Featuring pieces like Kurta Pajama set in powder blue reindeers hand block print and ‘Sleepover Party kids set’, which is a unisex Kurta made with organic cotton and hand block printed cotton pocket and shorts printed by artisans in Rajasthan. Through these small yet meaningful choices, LTWT encourages discussions around gender norms and sustainable fashion.

"When do people really think about their choices?" Dipna, co-founder of Love the World Today, ponders in an interview with IndiCurate. She promptly answers her own question, stating, "I think that one point in life is when they become parents.” She emphasizes that this transition prompts individuals to consider their consumption habits. By urging parents to question product origins and lifecycles, the brand aims to nurture a generation of conscious consumers.

Moreover, as feminists, Dipna and her sister employ clothing as a means to challenge gender norms. "We have little details like huge functional pockets for girls, pink colour clothes for boys, colour palettes  like purple and yellow for newborns," says Dipna. When they sell upcycled Rakhi's, they are offered in pairs, reflecting the close bond between the Daryanani sisters who grew up together. For them, "Raksha Bandhan was each other."

The ‘Gulkhaira boys ethnic wear kurta’in handwoven cotton silk exudes festive charm, meticulously handwoven by artisans in Maheshwar, Madhya Pradesh, and fully lined with 100% pre-washed cotton. Kesar Love baggy pants are crafted from 100% soft and breathable organic cotton using the Hand Tie and Dye technique.

By choosing these products, parents are outfitting their children in stylish and durable clothing while supporting a brand that prioritizes ethical practices and sustainability. It's not just about dressing your kids; it's about dressing them in values that will last a lifetime.